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Etro was founded in 1968 by Gerolamo "Gimmo" Etro as a textile company. The main stylistic design of Etro in the first ten years of activity was the paisley, with variations on the theme. The company is based in Milan in Via Spartaco, in a building renovated in 1977, which also contains the paisley textile art archive housed in the company library. Jacopo Etro, creative director, later recalled how since he was a child he had begun to consult the archive, spending a lot of time copying fabric designs and experimenting with his own creative style. After a trip to India from which he draws inspiration, Gerolamo Etro introduced in 1981 the paisley motif defined "whirling" by Elle Magazine and became synonymous with the maison in 1984. In 1985 he debuted the homewear collection. The fragrance collection was launched in 1989 and debuted in the Milan boutique in via Verri. Two recent fragrances are the Rajasthan perfume, inspired by the homonymous Indian region, and the Jacquard. The first Etro fashion show took place on the occasion of Milan Fashion Week in 1996. The company began advertising promotion on The New York Times from 1999, and since 2013 it has also been online, as well as in stores and boutiques. . |
Woman Bag Speroni, with embossed red roses fringed print, handle and adjustable single shoulder strap, magnetic button closure and internal compartments.
Woman Saddle Bag rigid, with embossed orange logo print, handle and adjustable single shoulder strap, magnetic button closure and internal compartments.
Shopping bag Fantasy flowers on fabric, blue edging with double side strap. Double grip, magnetic button closure and internal compartments.
Woman and bridle handbag, single handle and shoulder strap with chain and leather, magnetic button closure and internal compartments.
Women's Handbag Pochette, single handle and removable shoulder strap, zip closure and internal compartments.
Woman shirt with geometric symmetrical checkerboard pattern.
Long shirt with floral pattern, side slits and internal drawstring back.
Long woman shirt with cacherime fantasy and backgammon, side slits, korean collar with hidden buttons.
Woman shirt with symmetric cashmere pattern on a black background.
Woman shirt with symmetrical floral pattern, side slits and 3-button collar.
Woman shirt with asymmetrical floral pattern and chest ruffles.
Woman shirt with symmetrical geometric pattern and hidden buttons.
Shirt Woman with symmetrical Aztec pattern and hidden buttons.
Shirt Woman with damask pattern on the color, chest ruffle and club collar.
Shirt Blouse woman soft neck with single button back neck.
Shirt Blouse woman soft neck with single button back neck.
Women's shirt, flared collar and sleeve with gold thread on vertical tint.
Long shirt woman with a Korean collar, concealed buttons and side slits, comfortable fit.
Long women's shirt with open collar and red / purple colored chest strap, comfortable fit.
Fantasy woman shirt with central neck design, sleeves and cuffs on a cream background.
Cashmere woman fantasy shirt on cream background.
Woman shirt with multicolor vertical stripes pattern.
Woman shirt with ecru background with pattern on chest, shoulder and sleeves.
Modular watercolor patterned woman shirt on a white background.
