Passion, experience, and high quality are the values ​​that make up the roots of the long Bosideng tradition. The essence of the brand lies in its contrasting characteristics, which make the finished product absolutely unique, with a soul divided in half, between tradition and continuous search for innovation. A new form of timeless elegance, with a carefully selected structure of raw materials, and a soul composed of prints and colors, traditional classics revisited by a current awareness, enveloped in a sophisticated and elegant allure. Bosideng has made the values ​​of quality, uniqueness and versatility its cornerstone, and now more than ever, thanks to the introduction of high Italian design, intends to establish itself as a reference point for the elegant and metropolitan outerwear.