Fendi is an Italian luxury brand, founded as a fashion house in Rome in 1925 by Edoardo Fendi and Adele Casagrande. It is one of the best known brands of Italian fashion, which contributed to making the Made in Italy known to the world after World War II. In the eighties the high demand of the advanced company of signed products, will lead Fendi to expand its proposal with various products such as perfumes, glasses, jeans and home furnishings. In 1999 the Roman fashion house joined commercial partners, such as the LVMH and Prada group, whose share was later taken over by LVMH. In recent years it has gained greater confidence and success thanks partly to the collaboration of Karl Lagerfeld who, together with Silvia Venturini Fendi, has re-established the company's key points. Numerous successes have been achieved over the last few years in which Lagerfeld's management has taken over and on the catwalk are presented very popular collections and interpreted by the most important top models.