Individuality is the sign of the times

We want to celebrate identity. And do it aloud. It is from here that our name is born. Uniqueness has never been created by fashion; on the contrary it comes from a personal style, where individuality is the sign of the times. This is strength of character, this is modernity, this is now. When fashion is not a series of diktats coming from above but communicating what is in the air, it becomes something different: style.

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